Target Market
I am looking for customers who:
· Live, work and exercise in either urban or rural Australia.
· Are older then 16 years of age and are female or male athletes with a decent income level.
· Live a very active lifestyle, are determined to get the best results from their fitness training and want to put their trust in a reliable product.
· Are looking for value-for-money as well as a quality and trustworthy product and who also purchases performance enhancing vitamins often.
· Live, work and exercise in either urban or rural Australia.
· Are older then 16 years of age and are female or male athletes with a decent income level.
· Live a very active lifestyle, are determined to get the best results from their fitness training and want to put their trust in a reliable product.
· Are looking for value-for-money as well as a quality and trustworthy product and who also purchases performance enhancing vitamins often.
My competitors are companies who sell any substance where the main intention is to enhance or speed up recovery of a person.
Musashi- they are a competitor as they provide protein and help speed up the development of muscles. They are a well known and respected brand who appeal to the consumers I am trying to appeal to. BCAA- is a competitor because they provide the public with a capsule (similar to mine) that is meant to replenish lost muscle cells and speed up recovery. Glucodin- this company distributes a hit of sugar which provides energy to the consumer to help them perform at a higher intensity. Amino- my goal is to enhance the performance of athletes all over the world which is exactly what Amino does. Through their product high in protein but also rich in fibre makes for an athlete that is able to perform for longer. LPP- this company not only sells capsules like me but also has very similar ingredients. Protein, fibre and sugar are all part of the capsule and are in high demand from athletes. |
Name And Design Of Your Brand
I have decided to name my company Aggrandize. This is because my product is about enhancing performance and aggrandize is a synonym of enhance. It also gives the idea that it is superior and very grand. My logo is of a flying shoe as I hope my product can improve the consumer’s athletic results in their particular field. It is metaphorically speaking as I want the consumer’s results to fly which is why the shoe has wings.
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PACKAGING- The packaging of my brand is crucial, hence why I have designed an elaborate and eye catching packaging to sell my product in. The packaging is designed in a form of futuristic and creative design as my product is very unique and I hope it will be dominant in the near future.