Brainstorm
Lemon Flavoured Drop-
· Performance Lolly- Designed for athletes to enhance performance and speed up recovery as well as provide glucose.
· Sleeping Pill- A great tasting pill to not only help you sleep but wake up more energised and alert.
· Throat Lozenge- It’s purpose is to sooth and provide relief to those who have sore throats.
· Breath Freshener- This small and accessible drop freshens breath and improves its scent.
· Energy Drop- Designed for consumers who need to get up and go early in the morning as it provides a hit of protein and provides plenty of energy.
Secondary data
The Vitamins and Supplements Manufacturing industry has encountered a rather steady boost throughout the last five years. And "as the economy bounces back, demand for industry goods has picked up". Signifying that this would be the perfect opportunity to enter the Vitamins and Supplements Manufacturing industry.
The Cough And Cold Medicine Manufacturing industry conduct low but consistent annual growth throughout the last five years. The "nature of cough and cold medicine will support stable industry growth, as people consistently contract viruses". This statement suggests that entering a business in this field is smart as they are constantly in demand.
primary data
I wanted to ask questions about my product to people that would be my target audience, as I wanted the most relevant and useful results. I decided that I would ask my basketball team about the product as they are young and obviously very sporty. The results were fascinating and extremely useful.
I started by asking the group about athletic performance. They responded by saying that the importance of performing at a high level consistently is extremely difficult but something that is strived for in every athlete.
When I asked whether or not they would purchase an item like this more than 75% said yes, as long as it is legal.
When I asked if it would be appealing to them the majority response was yes, but some worried that it would have no effect and be a waste of money.
I then asked what other substances they take similar to this and the results were protein shakes, glucose tablets and liquid forms such as Gatorade, Powerade etc.
My final question was what was appealing about these products and the general consensus was very straightforward, because they believe they are purchasing a trusted brand.
I started by asking the group about athletic performance. They responded by saying that the importance of performing at a high level consistently is extremely difficult but something that is strived for in every athlete.
When I asked whether or not they would purchase an item like this more than 75% said yes, as long as it is legal.
When I asked if it would be appealing to them the majority response was yes, but some worried that it would have no effect and be a waste of money.
I then asked what other substances they take similar to this and the results were protein shakes, glucose tablets and liquid forms such as Gatorade, Powerade etc.
My final question was what was appealing about these products and the general consensus was very straightforward, because they believe they are purchasing a trusted brand.
The decision
I have decided to manufacture performance enhancing lollies and distribute them to the public at a, affordable price. I have been lead to this decision as my research from both secondary and primary data have showed that the industry I am entering is on the rise and I have gotten great feedback on how to get an edge on my competitors through my primary data research.